I’ve not been a particular fan of Facebook for business. Sure it was amazing in the beginning but over time if you didn’t have a huge budget and content team - it was tough to see any kind of ROI.
But as with everything in the digital marketing world - things change, check these facts out:
- Last year about 20% of the world’s population logged into Facebook - on the same day!
- Business’ organic reach - which has been steadily declining for years is now back on the rise
- In some markets, Facebook is sending more traffic to websites than Google
Google Ads Vs. Facebook Ads
Google grew because its core product - selling ads - worked and businesses made more money.
But what was Facebook’s core product for businesses? A place for them to hang out & meet customers? The ability to organically move their annoying message into the news-feed? No - it was and is again - Ads, but for years Facebook Ads sucked.
Facebook Ads No Longer Suck
Whether it’s the amount of people, the easy to use interface or the incredibly granular control that allows you to target all single female nurses between the ages of 25 and 33 who have a passion for bodybuilding and theme parks, love beer, own a dog and have just got a new job, I’m beginning to see Facebook Ads work for small businesses again.
There’s 3,500 people on the planet, using Facebook, who meet the above set of requirements. Think about what image you could put in their mobile news-feed to grab their attention!
Huge Mobile Ad Distribution
One recent campaign we did for a local business saw less than 3% of click throughs come from the desktop- whereas 48% came from the mobile news feed and 47% came from off-Facebook mobile apps and networks.
Try It Out
You can get in the game for as little as $150, so long as you get creative with your Ad imagery and have a decent landing page that will convert. If you need a hand - get in touch.