Wankers Are All About Tools
They complain they aren’t getting anywhere because their website isn’t right, because Facebook is unfair, because they need a better camera or computer to really make an impact.
They spend their time in short bursts of frenzied activity and while their hands may be moving, ultimately little of consequence is produced.
Workers Are All About Consistency
They recognize that while tools are an important part of the process, it is the practice of creating that will ultimately result in greater visibility for their business.
They know the only way to make an impact is to show up and do the work. Some weeks there is little to show for their effort - months even - but over time, gradually, something greater than the sum of its parts is produced.
What Are You?
Today’s decidedly tongue in cheek email comes from one of my dad’s favorite sayings - it’s been on my mind recently. And while it’s fun to write stuff like this - the point is really about how strategic are you being.
We just finished the first half of the year - you should have some pretty good trend information to act upon. What are you going to do differently in the next 6 months, or what are you going to do more of in order to either change or accelerate your marketing results?
If we haven’t had a chat in a while, now might be a good time to get a different perspective on your current behavior. Not that I’m suggesting you’re a wanker, but I am betting we could make your marketing work better.