If you’ve been working with me, you will have a set of KPIs (key performance indicators) that measures how your business has performed and sets targets for the future. If you’re not tracking the impact of your marketing efforts you should either get in touch with me and book a session or unsubscribe from these newsletters.
KPIs are great for giving you a top level feel for how your business is performing but they don’t really get down to specifics, and it’s in the specifics where your business actually grows.
Google analytics – complicated but awesome
If you’ve peeked under the hood of Google analytics (GA), you might have been a little overwhelmed by the amount of information available to you; information overload is crippling and for that reason, most people ignore the amazing data they can get from GA.
The trick is to identify the key behaviors that drive your business: newsletter signups, white paper downloads, visits to the contact page, visits to the testimonials page etc, and prioritize that data above everything else.
Goal setting – simple and more awesome
One of the easiest things to do in Google Analytics is set Goals – literally, it takes less than 1 minute to set up a specific goal such as tracking how many people visit a particular page, or how long they spend there. Once a goal is set up, you get the data delivered to you in your weekly analytics report.
If you start doing this, it will very quickly change how you perceive your website and will ultimately motivate you to make changes that will drive your business
What you should do now
Think about your website, think about the pages you wish visitors would look at most and then set up some simple goals in Google Analytics.
If you don’t know how to do this and would like a hand, reply to this email and book a session.