It's About The Tablet
Those of us from Scotland will now be thinking of a tasty sugary treat - but you - my dear reader should be thinking of a thin piece of electronics.
It's that time of year again when Mary Meeker produces her "Internet Trends" report. If you have some time you should read it - it's a fascinating insight into how people are going to find your business - if you don't have time - here's one of the big takeaways:
Your parents are getting connected!
I can speak from experience when I say my potential luddite of a father in his mid seventies would now need the iPad surgically removed from his hand - but let's steer clear of anecdotal evidence and look at this slide:
- Mobile is storming ahead but phones still kinda suck for browsing the internet
- Growth is coming from people sitting in their armchair at home and looking at the tablet in their hand.
- These people are discovering the internet in the same way that we did back in the day with our work computer.
- Tablets will become as ubiquitous as a TV, and fast!
What does this mean for you and your business?
Well - most of all - it means your website has to look good on mobile and in particular on a tablet. It also means that your business is becoming more visible to the grey dollar, which opens doors into mobile advertising and product positioning.
If you'd like to discuss how this information could be used to grow your business, email me or call on 310 980 2499.