Make This Small Change, See A Big Difference
You are still compiling your KPIs - Yes?
Here's something to try this quarter:
Change your tracking of social interactions from received to given.
In other words - stop recording how many likes, re-tweets, comments and shares you get and start tracking how many you give.
I treat each social network on a KPI document separately, for example, this is what the Facebook rows look like:
- No. of Facebook Friends / Page Likes
- Time spent on Facebook
- Likes given
- Comments made
- Shares given
Use the above format for each network you're active on: Twitter, Pinterest, Instagram, etc.
Beware too much data
You could of course track both, given and received, but it's been my experience that the longer a KPI document is, the less likely it'll be filled in, so - for the next few months - just track your own behavior and watch the follower count, you'll be pleasantly surprised.
Oh - and if you're not measuring your marketing efforts, maybe book a session and let's get you set up for the year!