Casa Victoria

Casa Victoria is a funky furniture shop in the hip Silver Lake neighborhood of Los Angeles. With inventory ranging from 1930’s art deco pieces through to matching President Lincoln book ends – they have a lot of stuff to show off and were looking for an easy way to do it that didn’t involve trekking to a “web guy” every week.

The approach here was to make the site as image heavy as possible without slowing it down. Use of CSS image sprites add interest while keeping page loads light and a cunning twist on category management allows the owners to easily arrange their inventory while maximizing visibility.

To keep server space down, product images are stored on Flickr and to ensure maximum visibility have a creative commons license – increasing the possibility that Casa Victoria inventory will be seen on other sites. To add a new item the owners simple create a new blog post – paste in the id of the product image on Flickr and the Flickr product set into the shortcode and bam – a new product is listed within the right category – couldn’t be easier.

Add to that a simple styling job on the Casa Victoria Twitter and Facebook pages – hook everything together and you have a super easy to use and incredibly effective approach to promoting a local business.

• PLATFORM - Wordpress
• Theme - Thesis 1.6
• Key Plugins: Flickr Gallery (Easy images + added SEO)
• Price point of Site: $550