What are your core values?
What are the guiding principles that you will pass on to your family?
Your Unique Selling Proposition
The beauty of being an owner of a smaller operation is that you can instill your values into how you do business, and how you do business is the only thing that really differentiates you from your competition.
How This Applies To Marketing
Content strategy can be challenging - what should your new blog, video or image be about, what should you be liking, sharing or commenting on?
What I’m suggesting is that you take a step back from ”What” and start looking at “How.”
Frame Your Content Through Your Core Values
If you know your core values, if you’ve gone through the process and worked them out for your business, working with content becomes easier.
When you’re creating new content, don’t just describe a thing, tell the story of why it’s important to you and how it reflects what you believe.
Likewise, before you share or comment on other people’s content, ask yourself how that interaction reflects your core values.
The Next Step
This can be pretty tricky to grasp but once you’ve got your head around it, the impact can be huge. If you haven’t gone through the process of establishing what your business’s core values are, now might be a good time to start.
I’m going to be talking more about this over the coming weeks and will be sharing the process of how I worked them out for my own business.
If you’d like to see how it can work for you - get in touch.