What you can do if you don't want to / have time to write
I have to write - it's part of my job. Explaining content strategy through text and imagery is how I get people to give me their money.
You however are probably too busy buying, selling, mentoring, managing, cooking, training, lawyering, whatever it is you do that people give you money for- to sit down and write the kind of quality copy needed for good marketing content.
So - what do you do to fill your digital footprint with awesomeness?
Have someone interview you about different aspects of your business. Super easy content - you don't need to get all creative, you just answer questions - hell you could even turn it into a series and include other staff members.
2/ Get someone else to write for you
You'll likely need a budget for this one but if you have that kind of resource there are plenty of experts out there who can write knowledgeably and interestingly about your business
3/ Re-purpose existing content
Got a business manual, a brochure, existing PR stuff you've had printed for years? Have them re-written in web and customer friendly language.
The point is - you're going to have to push something into your digital footprint in order for people to connect with you. Just because you don't have time or don't enjoy writing marketing copy doesn't mean that it can't be done.
If you're stuck for content ideas or would just like to get your marketing rolling again - get in touch and let's chat.