Why curation is good for your business
This is about putting your message in front of customers when they are looking for your services.
By regularly producing great content you establish yourself as an authority and grow your reach as people are willing to share your message with their network.
New content ensures that there is always something to share with your network; if you’re not publishing you are less visible.
Poor content actually damages your business as it reduces both your authority and your network as people stop listening to you.
A great blog post can take hours to put together and sometimes you just don’t have the time or the inspiration; how do you stay relevant and visible while keeping your production standards high?
Curation to the rescue
Curation in this context is the act of publishing someone else’s content. While initially this might sound counterproductive, it’s actually a genius move for a number of reasons:
- You don’t have to write it
- There are lots of tools to help with this
- It takes 30 seconds to publish across your footprint
- It stimulates your network and grows your authority
Curation only works if what you publish is great; never re-tweet, share or publish an article that you haven’t read. Curation saves you the time of having to create new content and format it for publication; it doesn’t save you the time spent on taking in information and staying up to date with your market.
If you’d like to learn how to do this, reply to this email and book a session.