So this is - if not quite a game changer - definitely something new and useful and you should definitely be “on it”
If you have been diligently building up your email list then stop what you’re doing and spend 5 minutes reading this blog and watch their short 1 minute video.
Here’s the humongous takeaway
Facebook will generate a “like-minded” audience based on the emails in your list.
So if you’ve got a list of a thousand or so emails - Facebook will see if those emails are Facebook members (pretty likely) - will look at their Facebook behavior and then generate a similar audience to market your ads to - and you do all of this inside Mailchimp.
This is awesome. I’m testing it as I write - the interface is super basic and easy to work through - minimum spend is $5 a day and Mailchimp doesn’t take a cut.
Think of how you can use this to get your message in front of the right people?
If you’d like help setting up a strategy - give me shout.
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