The platform's getting more and more business friendly. If you’re not spending some of your time every month looking at how your business page is performing, you’re probably missing out.
Continues to grow in importance - particularly on the aforementioned network. Remember when you didn’t see the point of writing blogs? Equate that to you currently not seeing the point of doing video.
A little bit of money now goes a long way. If you can’t find $50 a month to spend on digital ads then you’ve probably got bigger problems to worry about. However, a $20 narrow.io account and a dollar a day on Facebook Ads will have a significant impact on your business.
Google is splitting its mobile index from its desktop one and guess which is getting priority? You don’t really need to understand that - what you do need to do is look at how your website performs on mobile, and if you’re blogging that you’re using AMP technology. No idea what I’m talking about - you should probably get in touch.
If you’d like help developing a plan that makes best use of your time and resources, drop me a line. If you’d like help setting up Facebook ads - get in touch with Molly at Taylor Digital Marketing - she's great.
I'm not going to be sending a regular weekly email this year, most likely it will be monthly or when there's something of particular relevance.
I wish you all a very profitable 2017.