For Local Businesses
If you have a physical location then you need to be aware of how local search works. While it initially seems fairly opaque with terms like Local Pack, Three Pack, NAP, Citations etc - it’s actually pretty straightforward
Steps To Take
There are a few things to check on your existing site. If I built it with you the only thing we need to look at is correct schema setup in the footer for NAP, schema for on-site reviews and maybe the amount of content and internal linking on some of the major pages.
This is about NAP consistency and the amount of citations you have in local directories. This is something you can do yourself - which takes time - or you can have a third party do it. You’ll be looking at a few months at around $225 a month to get everything set up.
Generating reviews on Yelp and Google+ is now a must for any local business. If you’re speaking to customers on a daily business how hard is it to bring up the topic of online reviews?
If you change your mindset to accept that a review will increase your local visibility in search - why would you not talk about this with your customers?
Every business is different and will have different priorities. If you’d like to talk about your business and work out a plan of action, drop me an email and book a session.