As far as your business is concerned, NAP stands for
You would be shocked at how many variations there are of your business’ NAP “out there!”
Local Directories For Local Businesses
If you’re a local business, i.e. you depend on people finding you in a certain physical location, your presence in local directories is a must.
When you can’t compete against the heavy SEO and Adword budgets of the national chains, local search is your best chance to become visible
NAP Consistency Is Important
The more listings you have in local directories the more visible you are in local search, however - you must ensure that the NAP used across your local is the same.
This means making sure you use the right telephone number format, ensuring that if you use the +4 digits on your zip code in a few listings you use it in all your listings. The general thinking is that it doesn’t matter if you use Blvd. or Boulevard so long as you consistently use one.
What Do You Look Like?
Want to see what your business looks like in Local Search and how effective your current approach is?
If you’d like help working through the results, give me a shout.