Science - Yay!
Were you a Geeky Kid?
Were you fascinated by how stuff works and eager to rip it apart and get to the bottom of things?
I wasn’t - I was far more concerned with using whatever it was to make things and quite happy to leave what went on inside a mystery.
Your website is a complex thing
Today's technology is designed so well that you can create a beautiful website without having to touch a line of code (almost!)
This is ultimately great however, if you don’t know how it works - how do you know it is working correctly?
SEO is a science
As content proliferates, search engines are giving more weight to the basics of how everything works. Things like title tags, headings structure, keyword consistency and all the other on page SEO stuff are becoming even more important.
Add in site speed, mobile scalability, internal / external linking and a myriad of other variables and I can actually feel my eyes glazing over as I write!
It’s likely that there are some low hanging technical fruit that you can quickly change to improve your visibility in search.
There are plenty of free tools out there that will help you identify where to start - I like woorank as the interface is pretty clean and not too geeky, although you will need to start a free 14 day trial:
Enter your website’s home page into the url and see what it has to say. If you’d like help working through the results, give me a shout.