Is Your Band A Business?
You’d better bloody believe it, and just like any business out there – you want it to be easy for customers – call them fans – to find you and give you money.
I’ve been in bands on and off pretty much my whole life; whether as a 6 year old dressed up as Gary Glitter (which in retrospect is just wrong!) or as a “grown up” keyboard player – there’s nothing like the dream of making it in music. There is however a big difference between playing at it and actually living it – a huge part of that difference is how you manage your online presence.
We know that there is a growing market for easy to update websites that integrate seamlessly with social media tools such as Twitter and Facebook and that don’t require a computer science degree to use. We also recognize that having an easy to use website doesn’t necessarily mean that there’s enough time in the day for the business owner (lead singer, drummer or keyboard player – guitar players are usually too busy screwing around with their tone!) to write and respond to blog comments, Facebook friend requests or tweets.
If at this point you’re all squeamish about looking at your music – your art – as a business than you’re reading the wrong website. Remember, to do this professionally you need people to give you money and not just once, but again and again for as long as you are making music.
We work with Bands but we also work with Realtors and Telecoms Agents – the product is different but the business relationship is always the same. If you can find the time to work your website, manage your Facebook page and keep your fans – call them customers – updated by email – you dramatically increase your chances of doing this for the rest of your life.
Want to learn more? Contact us..