Filtering by Tag: Online social networking

Social Media – If it hasn’t changed you – You’re doing it wrong

2007 doesn’t seem too long ago does it?

The fairly unanimous business argument back then was that Social Media – Twitter, Facebook, even blogging - was a narcissistic waste of time with no measureable return on investment.  Jump forward three years to half a billion people on Facebook and Twitter at 175 million strong, the sound of businesses scrambling to get up to speed is almost deafening.

It’s about Change

What most businesses we speak to don’t initially get is that the culture of society has fundamentally changed.  The way that people receive information has radically shifted in the last twenty years and that change has accelerated in the last 5.

It’s about Marketing

Businesses adapt their processes as new technologies come along – the arrival of economically viable robotics fundamentally changed the manufacturing industry.  Does it not make sense then that the arrival of practically zero cost distribution would change the marketing world?  If you are trying to incorporate Social Media marketing as if it was another process that you need to fit into your already busy schedule then you will fail

It’s about Now

There are no lead times in Social Media; content is published immediately and reacted upon within seconds.  It’s not about spending days working on copy for an ad that will be published once and read by millions, it’s about publishing a hundred times to a hundred different people with different copy every time and then reacting to their direct responses.

It’s about Bullshit

Western culture is so immersed in media that we are all experts.  We’ve had marketing speak rammed down our throats for so long that any whiff of corporate messaging is quickly relegated to the spam bin and your brand is weakened.  To sustain a Social Media campaign you have to be yourself, you have to know your product and service inside out, the person operating the Twitter account, the Facebook wall, writing the blog posts, has to know and love your company, anything less and your customers will call you on it.

It’s about Time

For those business owners who know every inch of their company and every employee personally – a Social Media marketing campaign should change your life!  If you have a dedicated marketing resource in house, how they spend their working week should look radically different now than it did three years ago.    Think about those robots on the assembly line and how manufacturing companies were able to grow faster and more efficiently once they managed the change.

It’s about You

This is all so very new and from what we can see there are no cookie cutter solutions.  There are tools that make this easier, there are protocols and best practices that can enhance your actions, but ultimately it comes down to you and your business.  If you’re ready to join this brave new world, call us, we’d be happy to talk with you.


Image Credit: Car Manufacturing Robotic Arms by razvan.orendovici on Flickr

Adding Your Business To Yelp Is Easy

What kind of a business turns down ½ a billion dollars?

For local business owners who think that social networking is a fad and that sites like Facebook and Yelp are childish nonsense that have nothing to do with their business, this is your wake up call. Last week Facebook beat Google as the number 1 most visited website and back in December Yelp turned down a Google buyout of $500 million (and apparently later rejected another offer of $750M from a different party.)

The success of these sites is the clearest indicator yet that if you are not actively working the online space – you losing out. Yes we know there are only so many hours in the day and yes we know some of you can barely type, but to be in business in 2010 means you need these skills.

A while back we did a simple walk through on how to add your business to Google Local Business and we thought it might be fun to do the same for Yelp. Of course you can have us do this for you, we’ll work with you to get the right language, imagery, etc, etc – but if you’ve got the time – it’s pretty easy – here you go:

So first off - get yourself to the Yelp Business Home Page - you'll find it right here - https://biz.yelp.com/ - and it looks like this. Watch the video if you have time or go ahead and click "Get A Business owner Account"

Yelp Business Owners - Find Your Business on yelp

Here's where you type in the name of your business and the city - if you're well established it is likely that someone has already entered your business into Yelp - at that point you can "Claim" your business - but that's a tutorial for another time (it's pretty much the same as this though!) Anyway - go ahead and see if you're already in there

Yelp Business Owners - Find Your Business on yelp

If Yelp can't find you they'll suggest a few options - I kinda like the idea of tilted chaos - still - if nothing recognizeable appears - then click on the "Having trouble finding your business?" link

Yelp Business Owners - Find Your Business on yelp

..and you'll arrive on this nice entry form - enter your details using your business email address

Yelp Business Owners - Add Your Business on Yelp

And voila - you arrive here and your Business page is almost ready to be published, but Yelp needs to confirm your email addresss but this part of the process is pretty quick so by the time you go to your inbox you ashould already have...

Yelp Business Owners - Business ready To be published

This email - click the link and you arrive back at Yelp and your page has been created. But what next?

Yelp Business Owners - Verify Your  Email

If you read the above email again you'll see that the Yelp customer support team has to review your submission before you can claim your page and start editing it. So - you have to wait.

If you're lucky the following email will arrive within 30 minutes - but it can take longer - the last two we set up took 5 minutes.

Yelp Business Owners - Claim Business Page Email

So - having clicked on the link - you arrive here. In order to edit your Yelp Business page - you need a Yelp Business Account (it's free) and takes less than a minute to set up.

Yelp Business Owners - Set up Your Yelp Business owners Account Page

It's quite simple - you fill in the following form using your business email address and once again Yelp will send you a confirmation email which will take you to..

Yelp Business Owners - Set up Your Yelp Business owners Account Page

Ta Da! - You've created the page and now you have access to it. So it's time to get busy adding your information

Yelp Business Owners - Congratulations Page


Next comes a series of 6 screens where you get to enter information about your business, your logo, descriptions of what you do and how you do it as well as some info about you - the person behind the business. Seeing as business is all about time it seems fitting that the first screen is about your opening hours....

Right - we'd love it so that business hours are only 9 to 5 - hell - if you can get away with it - good luck to you. The strange thing about this page is that even though you will enter them here - for some reason the system doesn't take it and you will need to enter them again at the end of the process - so - don't worry too much about getting them in here - move on...

Yelp Business Owners - Business Hours Page

This is our favorite part of the whole Yelp business page - you can put an offer right in front of your reviewers - how cool is that. If you can - make it special to just your Yelp customers - i.e. - if you're reading this on Yelp and you come in and say the magic codeword (which today is Bananas) you'll get 20% of your check - try it out - you'd be amazed at the loyalty this kind of tool creates.

Yelp Business Owners - Offer Page

This is your elevator speech - you know - the one where you have a couple of sentences to say really succintly what it is you do and how you do it. Don't be over the top - you are writing for one person only - the person reading this page - you may be the best but really - there's so much over exaggerated crap that nobody is believable anymore - write the basics and let your customers and reviewers say that you're the best - capiche?

Yelp Business Owners - Business Specialties Page

You need a Square image - any size will do - but it has to be square. Load up as many as you like - maybe a few shots of happy smiley customers or you handing a big check to charity - that kind of thing.

Yelp Business Owners - Business Photos Page

Does the President use your services? This is where you choose to share that (or not!) make it relevant and avoid the hyperbole - write as if you were speaking to someone face to face - and for god's sake be honest!

Yelp Business Owners - Business History Page

Here's where you get to upload your smiling face - and yes - we strongly recommend that you have a picture of yourself. Icons and branding are great for business identity but this bit is about you and you have to appear human (even if you're really an evil cyborg.) Whatever your personality is - make sure it comes across in the text - if you're not a big talker - leave it very business focused - what skills have you learned along the way that will influence a reader to use your services - if you're a crazy gregarious person - let it rip - share as much of yourself as you are comfortable with.

Yelp Business Owners - Business owner's Bio Page

You will finally arrive on the following page. Annoyingly enough it isn't quite 100% complete - for some reason you have to go back and add your hours again. Not quite sure why it doesn't take it earlier - but there you go!

Yelp Business Owners - Summary Page

So - having added your hours - you can finally go and check out your new Yelp Business owner's Page:

Yelp Business Owners - Complete Business Page

Awesome!

Not exactly rocket science but it helps if you have all your information ready and in one place. And of course, if you're thinking strategically - you will be using the same information and visual branding across all of your social media sites.

having set up your Yelp page you now need to make an active effort to check it regularly and to respond to customers - again - more on that another time.

Kilted Chaos - Colorado

Kilted Chaos - Los Angeles

Myxer - Free Ringtones & More

There are many ways to get ringtones out to your fans but by far the easiest way is to hook up with Myxer.    You can upload tracks, images even your videos and use the platform to get the content distributed straight into the hands of your most ardent followers.  Check them out here:

Myxer - Download Ringtones and More

I first came across Myxer a couple of years back when I was on the Kelli gig and looking for a ringtone solution.  It was late 2007 and Twitter was just starting to kick off, nobody real got it – least of all the team I was working with, but I found it to be an incredible way to access information.

Having gone through the traditional Google search for ringtone providers I ran an early Twitter search for anybody tweeting about ringtones and came across @sass. Jeff Sass is one of the nicest guys you can meet – he’s been working in entertainment and tech for most of his life and for the last 3 years has been the VP of Business Development at Myxer.  A few swapped tweets and phone calls later Kelli was the featured Country artist of the day and we shifted several thousand ringtone downloads before the tour bus even rolled.

What I like about Myxer is that for a big company they are very focused on the Indie artist - if they can help you out they will.  Mobile still has a way to go in terms of over the air track downloads and general usability – but it’s coming.  Companies like Myxer can get you into the game for free and if you’re not there – you’re missing out.

Jeff writes an insightful blog on all things industry and tech over at sassholes – check it out - there’s plenty of good information can help you to reach your fans in better and smarter ways – and who doesn’t need that?

Is Your Band A Business?

You’d better bloody believe it, and just like any business out there – you want it to be easy for customers – call them fans – to find you and give you money.

I’ve been in bands on and off pretty much my whole life; whether as a 6 year old dressed up as Gary Glitter (which in retrospect is just wrong!) or as a “grown up” keyboard player – there’s nothing like the dream of making it in music.  There is however a big difference between playing at it and actually living it – a huge part of that difference is how you manage your online presence.

We know that there is a growing market for easy to update websites that integrate seamlessly with social media tools such as Twitter and Facebook and that don’t require a computer science degree to use.  We also recognize that having an easy to use website doesn’t necessarily mean that there’s enough time in the day for the business owner (lead singer, drummer or keyboard player – guitar players are usually too busy screwing around with their tone!) to write and respond to blog comments, Facebook friend requests or tweets.

If at this point you’re all squeamish about looking at your music – your art – as a business than you’re reading the wrong website. Remember, to do this professionally you need people to give you money and not just once, but again and again for as long as you are making music.

We work with Bands but we also work with Realtors and Telecoms Agents – the product is different but the business relationship is always the same. If you can find the time to work your website, manage your Facebook page and keep your fans – call them customers – updated by email – you dramatically increase your chances of doing this for the rest of your life.

Want to learn more? Contact us..

Small Business Owners – It’s easy to be found

So you run a small business – maybe it’s a restaurant or a store, maybe you offer a service like an accountant or a plumber. You know a little about online marketing, you might even have a website that hasn’t been updated since you paid an SEO consultant to get you on the “front page of Google!” You’re good at running your business but think you don’t have the time or budget to market yourself properly online. different2

HELLO – It’s 2009 – things have changed.

It is easier now for people to find your business than it has ever been – the development of tools such as blogs, texting, smart phones and yes, Twitter have resulted in a stream of information that is constantly being updated and accessed by your competitors and your customers. If your business competition is within 20 miles and you don’t have an updated dynamic website, then you are going to lose to the business owner who does.

Click here to read more on how small business owners can effectively use Twitter – this post is less about what it does and more about how you can do it. We know as small business owners ourselves that incorporating a new system into daily business operations is a challenge. If it isn’t easy to do then it gets put on the sidelines like many other things.

Kilted Chaos’ approach to social media and online marketing is to make it as easy as possible. We deliver budget conscious yet professional websites that integrate with your social media marketing. We then show you how easy it is to create a business oriented Twitter stream and encourage you to write occasionally about your business – and that’s it. That’s all you need to start with.

If you get hooked and find that investing more time in social media marketing is improving your bottom line (and we think it will) then we’ll show you how to take it further. Contact us.

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