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Your Customers are using Social Media right now, you should be too.

Networks like YouTube, Facebook and Twitter are great places for you to talk about your business and create relationships. 

Unlike traditional campaigns, effective Social Media marketing requires interaction; it is the ability to respond to individual people that makes the whole thing Social.  This means that although some elements of a Social Media campaign can be outsourced, by far the best way to manage Social Media marketing is in-house.

Kilted Chaos works with you to develop an overall online marketing strategy that starts with your website and identifies what parts of the social media world are going to deliver the best results.

Contact us to see how Social Media can benefit your business

3Gsignage

“So our designer just fell off the planet and we need to launch in 4 weeks and the budget is half gone – can you help?” 

Yes – we can help ‘cos we are Kilted Chaos and we are awesome.

Ok – so it didn’t really go down like that but it was close – either way – we think you’ll agree – the site turned out pretty nice!

3Gsignage are a European based technology firm that make it super simple for any size company to build and manage their own smart phone application and digital signage.  We’ve built a few iPhone apps here at Kilted Chaos; it kinda reminds us of the early days of the web – you’d hire a programmer to build you a site and then when you wanted to change anything it cost you an arm and leg and took four weeks.  3gsignage have built an easy to use content management system so that businesses can change information inside the app without spending a fortune – genius!

The key message for them was to get across that they deliver Content Management Systems for the iPhone and for Digital Signage systems, plus they then wanted to funnel the visitor by customer type so they could better shape the language.  They are just starting out with Social Media but they wanted a simple way to add blog entries and have everything hooked up to Twitter and Facebook.

We built on Wordpress using the Thesis theme - we had an outline of what the front page should look like - the font and the iPhone image but that was pretty much it.  Much of the design involved some subtle image and CSS work and we learned a few new things along the way.

We worked pretty much round the clock for a couple of weeks and hammered the site out.  We moved them from their existing host (who we won’t name but seriously – having to fax in a signed copy of your passport just to change DNS and waiting all weekend for it to happen seems ridiculous in 2010) moved them to a new registrar and reduced their ongoing monthly costs – nice!

If you would like to know more about 3Gsignage's services - you can contact them here.

If you would like some Kilted Chaos in your life – or maybe just on your website – give us a shout – although we’re out of here until the 5th – have a great holiday American people – we love you!

Turning Fickle Fans into Friends

Just got off the weekly skype call with one of our artists – Drastic Jo – she has a release scheduled for November 13 and we’re busy developing the direct to fan marketing plan.

Typically one of the most important parts of such a plan is the acquisition stage – this is where you set up the digital platform in order to reap as many email addresses, Twitter followers, Facebook and MySpace friends as possible. Figures show that the more people you have on your “lists’ the more dough you make.

However, over recent months there has been a lot of discussion around the importance of developing a deeper relationship between the artist and their existing fans. Having been out and about this week, it was interesting to hear one established management firm state that “Fans suck – it’s all about Friends” – and he wasn’t talking about the digital ones.

With the exploding number of bands and tracks now being marketed to the same audience – an artist not only has to grow new fans and convert them to friends, she has to look after her existing friends in order not to lose them to a competing artist.

Current Direct to Fan marketing is still based around a traditional release date – it makes sense on many different levels; having a specific event and a date allows both artist and fan to focus on each other at the same time. How then does the artist engage the fan and deepen that relationship outside the period of a specific release?

There’s a longer post brewing here – but here’s the short version.

Up until recently the people behind the music were strange mysterious creatures – beings that had this amazing ability to create stuff that changed our lives and made us feel. We assumed that ‘cos we liked their music we would like them – prior to the last decade the only exposure we had to artists were either on stage or through corporate controlled media channels.

They say that absence makes the heart grow fonder - though we had their music in our heads every day – the artists themselves were distant figures and we loved them. Compare that to nowadays: bands are encouraged to Twitter their every move – it’s hard to distinguish between your favorite artist and your favorite social media douche.

As the dust settles on the new music marketing revolution one thing is clear – artist’s lives are no more interesting than yours – and considerably less interesting than your immediate friends. If absence made the heart grow fonder then familiarity clearly breeds contempt – just ask John Mayer.

The only reason I am interested in an artist is because they create music – or in Jo’s case not just music but killer art as well. Once I’m beyond the initial rush of having complete access to who they are, the only time I want them to push out to me is when they have something new.

We think artists and bands need to think about how they release their music. We think a combination of specific release date combined with a monthly release of individual tracks allows for dedicated acquisition planning as well as looking after and deepening the relationship with existing fans.

Things have changed – no shit – but things are changing faster than the experts can write about it. A fan will move onto the next new thing – the next free download – the next photo opp or scandal. A friend will stay with you, will open your email, will come to a show and bring a friend. If your marketing plan purely deals with getting fans, you might want to hang on to your day job.

Photo Credit: The Explosion in the Alchemist’s Laboratory, Justus Gustav van Bentum - Chemical Heritage Foundation, Flickr

Myxer - Free Ringtones & More

There are many ways to get ringtones out to your fans but by far the easiest way is to hook up with Myxer.    You can upload tracks, images even your videos and use the platform to get the content distributed straight into the hands of your most ardent followers.  Check them out here:

Myxer - Download Ringtones and More

I first came across Myxer a couple of years back when I was on the Kelli gig and looking for a ringtone solution.  It was late 2007 and Twitter was just starting to kick off, nobody real got it – least of all the team I was working with, but I found it to be an incredible way to access information.

Having gone through the traditional Google search for ringtone providers I ran an early Twitter search for anybody tweeting about ringtones and came across @sass. Jeff Sass is one of the nicest guys you can meet – he’s been working in entertainment and tech for most of his life and for the last 3 years has been the VP of Business Development at Myxer.  A few swapped tweets and phone calls later Kelli was the featured Country artist of the day and we shifted several thousand ringtone downloads before the tour bus even rolled.

What I like about Myxer is that for a big company they are very focused on the Indie artist - if they can help you out they will.  Mobile still has a way to go in terms of over the air track downloads and general usability – but it’s coming.  Companies like Myxer can get you into the game for free and if you’re not there – you’re missing out.

Jeff writes an insightful blog on all things industry and tech over at sassholes – check it out - there’s plenty of good information can help you to reach your fans in better and smarter ways – and who doesn’t need that?

Is Your Band A Business?

You’d better bloody believe it, and just like any business out there – you want it to be easy for customers – call them fans – to find you and give you money.

I’ve been in bands on and off pretty much my whole life; whether as a 6 year old dressed up as Gary Glitter (which in retrospect is just wrong!) or as a “grown up” keyboard player – there’s nothing like the dream of making it in music.  There is however a big difference between playing at it and actually living it – a huge part of that difference is how you manage your online presence.

We know that there is a growing market for easy to update websites that integrate seamlessly with social media tools such as Twitter and Facebook and that don’t require a computer science degree to use.  We also recognize that having an easy to use website doesn’t necessarily mean that there’s enough time in the day for the business owner (lead singer, drummer or keyboard player – guitar players are usually too busy screwing around with their tone!) to write and respond to blog comments, Facebook friend requests or tweets.

If at this point you’re all squeamish about looking at your music – your art – as a business than you’re reading the wrong website. Remember, to do this professionally you need people to give you money and not just once, but again and again for as long as you are making music.

We work with Bands but we also work with Realtors and Telecoms Agents – the product is different but the business relationship is always the same. If you can find the time to work your website, manage your Facebook page and keep your fans – call them customers – updated by email – you dramatically increase your chances of doing this for the rest of your life.

Want to learn more? Contact us..

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