Filtering by Tag: Marketing

Why Digital Marketing Takes So Bloody Long!


I've got a new site launching this week - check it out:


Guess how long it took from first meeting to today?

5 months.

5 months!

I know - crazy right - for a 10 page website!

Where the time went

June was spent establishing what it was we were going to create and why, July was all about defining the look and feel.  August and September focused on words and images and booking photographers and caricaturists. 

The last few weeks have been spent putting it all together and we've still got to launch the blog!

Total time spent

Total hours so far on the gig are just over 35 - so technically speaking, yes - we could have done it in a week - but that's the point.

Digital marketing isn't your business, it is an adjunct to your core activity and as a result will always take longer than you think it will.

It's not a race!

Digital marketing is not about who gets there first - it is about who does it best - consistently - over time. 

Incorporate it into your weekly operation, say a couple of hours a week, and you'll develop a habit that will grow your business into the future.

Written while listening to: Create Flow Playlist - music2work2


You have to do this, before you can do this

I love this visual from Russell Davies.


There are so many takeaways but I'm going to highlight just one.

When it comes to digital marketing we all look at the bigger companies in order to learn from them.  I mean it makes sense right -  "amateurs borrow - professionals steal" and all that?

The internet can make us look huge and bigger than we actually are, but here's the thing - don't model yourself on the best player in the field if you don't have their story.

The days of copying the rich guys and hoping that the public won't notice are dead and gone.

People expect you to be able to present yourself professionally online, that's now a given, but what they're really looking for is authenticity - and that - for you and your business - looks like nothing else on the planet.

If you're feeling a little derivative, call me on 310 980 2499 or email me and lets chat.



Written while listening to: July 20th Development  - music2work2

Image Credit: Russel Davies



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