You know the difference between you and your customers when it comes to your business’ digital footprint?
You experience it on a big screen - they experience it on a phone.
Think about it - when it’s time for you to “do marketing” you’re at your desk using your office computer or a laptop.
Social Is Mobile
We all have Facebook pages, most of us have Twitter and Instagram accounts. We have them in order to increase the reach of our messaging.
Having run several rounds of Facebook ads for different clients I can tell you that the vast majority of social traffic that comes through to your website is overwhelmingly mobile - in some cases over 90%.
Design For Mobile First
We just changed the landing page for a current Facebook campaign when we discovered that the average time on page for mobile visitors was less than half that of desktop visitors.
Turned out that the beautiful layout that worked perfectly on a large screen became way too text heavy and complex on a mobile screen. It was a simple fix, but with nine times as much mobile traffic as desktop - we should have started with the mobile design first.
Get Off Your Desktop
The next time you “do marketing” spend some of that time on your phone, you might be surprised at how different you look.
Find yourself procrastinating and avoiding your work? Listen to this, it really helps you get things done
Image Credit: Smartphone Abstraction by Jonas Smith on Flickr