Filtering by Tag: Social information processing

Social Media – If it hasn’t changed you – You’re doing it wrong

2007 doesn’t seem too long ago does it?

The fairly unanimous business argument back then was that Social Media – Twitter, Facebook, even blogging - was a narcissistic waste of time with no measureable return on investment.  Jump forward three years to half a billion people on Facebook and Twitter at 175 million strong, the sound of businesses scrambling to get up to speed is almost deafening.

It’s about Change

What most businesses we speak to don’t initially get is that the culture of society has fundamentally changed.  The way that people receive information has radically shifted in the last twenty years and that change has accelerated in the last 5.

It’s about Marketing

Businesses adapt their processes as new technologies come along – the arrival of economically viable robotics fundamentally changed the manufacturing industry.  Does it not make sense then that the arrival of practically zero cost distribution would change the marketing world?  If you are trying to incorporate Social Media marketing as if it was another process that you need to fit into your already busy schedule then you will fail

It’s about Now

There are no lead times in Social Media; content is published immediately and reacted upon within seconds.  It’s not about spending days working on copy for an ad that will be published once and read by millions, it’s about publishing a hundred times to a hundred different people with different copy every time and then reacting to their direct responses.

It’s about Bullshit

Western culture is so immersed in media that we are all experts.  We’ve had marketing speak rammed down our throats for so long that any whiff of corporate messaging is quickly relegated to the spam bin and your brand is weakened.  To sustain a Social Media campaign you have to be yourself, you have to know your product and service inside out, the person operating the Twitter account, the Facebook wall, writing the blog posts, has to know and love your company, anything less and your customers will call you on it.

It’s about Time

For those business owners who know every inch of their company and every employee personally – a Social Media marketing campaign should change your life!  If you have a dedicated marketing resource in house, how they spend their working week should look radically different now than it did three years ago.    Think about those robots on the assembly line and how manufacturing companies were able to grow faster and more efficiently once they managed the change.

It’s about You

This is all so very new and from what we can see there are no cookie cutter solutions.  There are tools that make this easier, there are protocols and best practices that can enhance your actions, but ultimately it comes down to you and your business.  If you’re ready to join this brave new world, call us, we’d be happy to talk with you.


Image Credit: Car Manufacturing Robotic Arms by razvan.orendovici on Flickr

Twitter is a Broadcast Medium

You run a small business; you want new customers to find you and you want existing customers to come back. You’ve heard that Twitter is some kind of social network that helps you “have a conversation” with customers, but you can’t see how it could add value to your business.

STOP!

Stop thinking of Twitter as some kind of newfangled social media / social networking tool and start thinking of it as a broadcast medium.

Here’s a quote from a pretty successful CEO talking about how he uses Twitter:

I use it to spread the word when we announce a new Alltop site. Twitter for me is a broadcasting tool. It's not a "social medium" at all.Guy Kawasaki, Alltop CEO

This is how we think small business owners should be approaching Twitter. The social element absolutely exists, but it only happens as a result of your initial broadcast – it happens when somebody, a potential customer perhaps, finds and reacts to your message.

Your tweets are not only accessible to people on Twitter - your tweets are indexed by the search engines and therefore available to the 300 million searches that happen on Google every day.  At Kilted Chaos we say that "It's easy to be found" and we truly believe that.  It is easy to take 2 minutes in your day and write a tweet from your phone or your computer saying what you are doing - it is - it is easy!  We will show the tools to use and how to go about it - it is not rocket science and you don't need to read a manual.

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