Filtering by Tag: Small Business

Adding Your Business To Yelp Is Easy

What kind of a business turns down ½ a billion dollars?

For local business owners who think that social networking is a fad and that sites like Facebook and Yelp are childish nonsense that have nothing to do with their business, this is your wake up call. Last week Facebook beat Google as the number 1 most visited website and back in December Yelp turned down a Google buyout of $500 million (and apparently later rejected another offer of $750M from a different party.)

The success of these sites is the clearest indicator yet that if you are not actively working the online space – you losing out. Yes we know there are only so many hours in the day and yes we know some of you can barely type, but to be in business in 2010 means you need these skills.

A while back we did a simple walk through on how to add your business to Google Local Business and we thought it might be fun to do the same for Yelp. Of course you can have us do this for you, we’ll work with you to get the right language, imagery, etc, etc – but if you’ve got the time – it’s pretty easy – here you go:

So first off - get yourself to the Yelp Business Home Page - you'll find it right here - https://biz.yelp.com/ - and it looks like this. Watch the video if you have time or go ahead and click "Get A Business owner Account"

Yelp Business Owners - Find Your Business on yelp

Here's where you type in the name of your business and the city - if you're well established it is likely that someone has already entered your business into Yelp - at that point you can "Claim" your business - but that's a tutorial for another time (it's pretty much the same as this though!) Anyway - go ahead and see if you're already in there

Yelp Business Owners - Find Your Business on yelp

If Yelp can't find you they'll suggest a few options - I kinda like the idea of tilted chaos - still - if nothing recognizeable appears - then click on the "Having trouble finding your business?" link

Yelp Business Owners - Find Your Business on yelp

..and you'll arrive on this nice entry form - enter your details using your business email address

Yelp Business Owners - Add Your Business on Yelp

And voila - you arrive here and your Business page is almost ready to be published, but Yelp needs to confirm your email addresss but this part of the process is pretty quick so by the time you go to your inbox you ashould already have...

Yelp Business Owners - Business ready To be published

This email - click the link and you arrive back at Yelp and your page has been created. But what next?

Yelp Business Owners - Verify Your  Email

If you read the above email again you'll see that the Yelp customer support team has to review your submission before you can claim your page and start editing it. So - you have to wait.

If you're lucky the following email will arrive within 30 minutes - but it can take longer - the last two we set up took 5 minutes.

Yelp Business Owners - Claim Business Page Email

So - having clicked on the link - you arrive here. In order to edit your Yelp Business page - you need a Yelp Business Account (it's free) and takes less than a minute to set up.

Yelp Business Owners - Set up Your Yelp Business owners Account Page

It's quite simple - you fill in the following form using your business email address and once again Yelp will send you a confirmation email which will take you to..

Yelp Business Owners - Set up Your Yelp Business owners Account Page

Ta Da! - You've created the page and now you have access to it. So it's time to get busy adding your information

Yelp Business Owners - Congratulations Page


Next comes a series of 6 screens where you get to enter information about your business, your logo, descriptions of what you do and how you do it as well as some info about you - the person behind the business. Seeing as business is all about time it seems fitting that the first screen is about your opening hours....

Right - we'd love it so that business hours are only 9 to 5 - hell - if you can get away with it - good luck to you. The strange thing about this page is that even though you will enter them here - for some reason the system doesn't take it and you will need to enter them again at the end of the process - so - don't worry too much about getting them in here - move on...

Yelp Business Owners - Business Hours Page

This is our favorite part of the whole Yelp business page - you can put an offer right in front of your reviewers - how cool is that. If you can - make it special to just your Yelp customers - i.e. - if you're reading this on Yelp and you come in and say the magic codeword (which today is Bananas) you'll get 20% of your check - try it out - you'd be amazed at the loyalty this kind of tool creates.

Yelp Business Owners - Offer Page

This is your elevator speech - you know - the one where you have a couple of sentences to say really succintly what it is you do and how you do it. Don't be over the top - you are writing for one person only - the person reading this page - you may be the best but really - there's so much over exaggerated crap that nobody is believable anymore - write the basics and let your customers and reviewers say that you're the best - capiche?

Yelp Business Owners - Business Specialties Page

You need a Square image - any size will do - but it has to be square. Load up as many as you like - maybe a few shots of happy smiley customers or you handing a big check to charity - that kind of thing.

Yelp Business Owners - Business Photos Page

Does the President use your services? This is where you choose to share that (or not!) make it relevant and avoid the hyperbole - write as if you were speaking to someone face to face - and for god's sake be honest!

Yelp Business Owners - Business History Page

Here's where you get to upload your smiling face - and yes - we strongly recommend that you have a picture of yourself. Icons and branding are great for business identity but this bit is about you and you have to appear human (even if you're really an evil cyborg.) Whatever your personality is - make sure it comes across in the text - if you're not a big talker - leave it very business focused - what skills have you learned along the way that will influence a reader to use your services - if you're a crazy gregarious person - let it rip - share as much of yourself as you are comfortable with.

Yelp Business Owners - Business owner's Bio Page

You will finally arrive on the following page. Annoyingly enough it isn't quite 100% complete - for some reason you have to go back and add your hours again. Not quite sure why it doesn't take it earlier - but there you go!

Yelp Business Owners - Summary Page

So - having added your hours - you can finally go and check out your new Yelp Business owner's Page:

Yelp Business Owners - Complete Business Page

Awesome!

Not exactly rocket science but it helps if you have all your information ready and in one place. And of course, if you're thinking strategically - you will be using the same information and visual branding across all of your social media sites.

having set up your Yelp page you now need to make an active effort to check it regularly and to respond to customers - again - more on that another time.

Kilted Chaos - Colorado

Kilted Chaos - Los Angeles

Save Time - Do It Yourself...

Remember when you had had to wait ages for your “web guy” to make the changes to your website and then he’d charge you a small fortune for the privilege? Kilted Chaos believes that changing the words and pictures on your website should be easy, so easy in fact that you don’t have to waste time waiting on others – you can do it yourself.

you are awesome

We at Kilted Chaos push the use of a blog platform for the simple reason that it makes it easy for you – the non techie – to tell visitors about your business. This doesn’t mean that we’re going to give you a website that looks like a blog – the last thing you need is to HAVE to write new stuff for your site – unless your business is writing – that’s probably the last thing you need.

When we design your website it is highly unlikely that we’ll use the word “blog” in the menu navigation, nor would we suggest you use the word “News”. There’s nothing worse than clicking on the news menu on a website and reading a post that’s 4 months old. We suggest using headers like Promotions or Specials – this is where you write about what your business has on offer this week, this month. In the same way that you would change the signage in store to reflect a new promotion – you change the text on your website.

Kilted Chaos will show you where to quickly and easily put your words and images so that your site is always up to date and looking good. It’s like using Word – only easier.

Contact us.

Photo Credit: Torley on Flickr

Making Social Media Easy for Small Businesses

Social Media is many things

but in essence it is about Information: it is about how information is created, how it is distributed and shared and how that information causes things to happen.  The information that we’re talking about at Kilted Chaos is Information about your business.

When we talk about creating accounts with services such as Twitter, Flickr, Disqus, Facebook and Gmail, we’re talking about setting you up with services that will enable you to create and distribute information about your business – they’ll also help your customers create and spread information about you too. We’ll talk with you and agree on an avatar, a visual image that will be the same across all sites where you have a presence – your “digital footprint,” if you’re a one person business, this will probably be your smiling face!  We’ll agree on a company statement that will work for each network.  We’ll help to ensure that as you expand your online presence, your message remains clear and easily recognizable.

We talk about making it Easy for the small business owner and in our book – making it easy is saving you time.   None of the above is rocket science and you could no doubt do it yourself – but we can do it a hell of a lot faster than you – we’ve been doing this for a while. If you’re new to Social Media and Social Media Marketing – you might want to start here: What is Social Media What is Social Media Marketing

For an easier introduction to how Social Media works check out the following 4 minute video.  To see how it can work for your business, contact the Chaos team here.

Small Business Owners – It’s easy to be found

So you run a small business – maybe it’s a restaurant or a store, maybe you offer a service like an accountant or a plumber. You know a little about online marketing, you might even have a website that hasn’t been updated since you paid an SEO consultant to get you on the “front page of Google!” You’re good at running your business but think you don’t have the time or budget to market yourself properly online. different2

HELLO – It’s 2009 – things have changed.

It is easier now for people to find your business than it has ever been – the development of tools such as blogs, texting, smart phones and yes, Twitter have resulted in a stream of information that is constantly being updated and accessed by your competitors and your customers. If your business competition is within 20 miles and you don’t have an updated dynamic website, then you are going to lose to the business owner who does.

Click here to read more on how small business owners can effectively use Twitter – this post is less about what it does and more about how you can do it. We know as small business owners ourselves that incorporating a new system into daily business operations is a challenge. If it isn’t easy to do then it gets put on the sidelines like many other things.

Kilted Chaos’ approach to social media and online marketing is to make it as easy as possible. We deliver budget conscious yet professional websites that integrate with your social media marketing. We then show you how easy it is to create a business oriented Twitter stream and encourage you to write occasionally about your business – and that’s it. That’s all you need to start with.

If you get hooked and find that investing more time in social media marketing is improving your bottom line (and we think it will) then we’ll show you how to take it further. Contact us.

Twitter is a Broadcast Medium

You run a small business; you want new customers to find you and you want existing customers to come back. You’ve heard that Twitter is some kind of social network that helps you “have a conversation” with customers, but you can’t see how it could add value to your business.

STOP!

Stop thinking of Twitter as some kind of newfangled social media / social networking tool and start thinking of it as a broadcast medium.

Here’s a quote from a pretty successful CEO talking about how he uses Twitter:

I use it to spread the word when we announce a new Alltop site. Twitter for me is a broadcasting tool. It's not a "social medium" at all.Guy Kawasaki, Alltop CEO

This is how we think small business owners should be approaching Twitter. The social element absolutely exists, but it only happens as a result of your initial broadcast – it happens when somebody, a potential customer perhaps, finds and reacts to your message.

Your tweets are not only accessible to people on Twitter - your tweets are indexed by the search engines and therefore available to the 300 million searches that happen on Google every day.  At Kilted Chaos we say that "It's easy to be found" and we truly believe that.  It is easy to take 2 minutes in your day and write a tweet from your phone or your computer saying what you are doing - it is - it is easy!  We will show the tools to use and how to go about it - it is not rocket science and you don't need to read a manual.

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