Filtering by Tag: Customers

Small Business Owners – It’s easy to be found

So you run a small business – maybe it’s a restaurant or a store, maybe you offer a service like an accountant or a plumber. You know a little about online marketing, you might even have a website that hasn’t been updated since you paid an SEO consultant to get you on the “front page of Google!” You’re good at running your business but think you don’t have the time or budget to market yourself properly online. different2

HELLO – It’s 2009 – things have changed.

It is easier now for people to find your business than it has ever been – the development of tools such as blogs, texting, smart phones and yes, Twitter have resulted in a stream of information that is constantly being updated and accessed by your competitors and your customers. If your business competition is within 20 miles and you don’t have an updated dynamic website, then you are going to lose to the business owner who does.

Click here to read more on how small business owners can effectively use Twitter – this post is less about what it does and more about how you can do it. We know as small business owners ourselves that incorporating a new system into daily business operations is a challenge. If it isn’t easy to do then it gets put on the sidelines like many other things.

Kilted Chaos’ approach to social media and online marketing is to make it as easy as possible. We deliver budget conscious yet professional websites that integrate with your social media marketing. We then show you how easy it is to create a business oriented Twitter stream and encourage you to write occasionally about your business – and that’s it. That’s all you need to start with.

If you get hooked and find that investing more time in social media marketing is improving your bottom line (and we think it will) then we’ll show you how to take it further. Contact us.

Twitter is a Broadcast Medium

You run a small business; you want new customers to find you and you want existing customers to come back. You’ve heard that Twitter is some kind of social network that helps you “have a conversation” with customers, but you can’t see how it could add value to your business.

STOP!

Stop thinking of Twitter as some kind of newfangled social media / social networking tool and start thinking of it as a broadcast medium.

Here’s a quote from a pretty successful CEO talking about how he uses Twitter:

I use it to spread the word when we announce a new Alltop site. Twitter for me is a broadcasting tool. It's not a "social medium" at all.Guy Kawasaki, Alltop CEO

This is how we think small business owners should be approaching Twitter. The social element absolutely exists, but it only happens as a result of your initial broadcast – it happens when somebody, a potential customer perhaps, finds and reacts to your message.

Your tweets are not only accessible to people on Twitter - your tweets are indexed by the search engines and therefore available to the 300 million searches that happen on Google every day.  At Kilted Chaos we say that "It's easy to be found" and we truly believe that.  It is easy to take 2 minutes in your day and write a tweet from your phone or your computer saying what you are doing - it is - it is easy!  We will show the tools to use and how to go about it - it is not rocket science and you don't need to read a manual.

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